Petal Path
Branding & App Design for a Mental Health Startup
Mental Health services, self help courses, journaling, ai-chat companion, and community support.
PetalPath - A new mental health app, wanted to create an identity that felt trustworthy, uplifting, and innovative.
Brand Identity Design
UX/UI
Digital Design
Social Media Content Creation
The challenge was standing out in a crowded digital wellness space while still making their platform approachable to users seeking support with mindfulness, journaling, and therapy.
Problem Statement:
“How might we create a calming, intuitive digital space that supports users’ mental health through immediate AI support, reflection tools, and long-term transformation — without overwhelming them?”
I guided the project through the Design Thinking process — Empathize, Define, Ideate, Prototype, Test. Together, we developed:
- A calming visual identity (logo, colors, typography) blending professionalism with warmth.
- UX/UI wireframes and app screens in Figma, designed for intuitive navigation.
- Marketing materials including social media graphics and launch visuals to attract early adopters.
