Petal Path
Google UX Design Certificate Case Study
About this project
PetalPath is a self-initiated UX case study created as part of the Google UX Design Professional Certificate. The project explores how thoughtful branding and user experience can help make mental health support feel more approachable, trustworthy, and emotionally safe.
In addition to designing the mobile experience, I expanded the original UX assignment into a complete brand exploration, including visual identity, color system, and supporting marketing assets to demonstrate how branding and product experience can work together.
Many people hesitate to seek mental health support because digital healthcare experiences often feel clinical, overwhelming, or impersonal.
This exploration asked:
How might a mental health app create a sense of trust, calm, and encouragement from the very first interaction?
PetalPath - A new mental health app, wanted to create an identity that felt trustworthy, uplifting, and innovative.
Project Objectives:
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Create a welcoming visual identity
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Design an intuitive mobile experience
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Reduce friction during onboarding
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Build trust through approachable typography and color
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Encourage continued engagement through positive reinforcement
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Brand Identity Design
UX/UI
Digital Design
Social Media Content Creation
The challenge was standing out in a crowded digital wellness space while still making their platform approachable to users seeking support with mindfulness, journaling, and therapy.
Problem Statement:
“How might we create a calming, intuitive digital space that supports users’ mental health through immediate AI support, reflection tools, and long-term transformation — without overwhelming them?”
Through the Design Thinking process — Empathize, Define, Ideate, Prototype, and Test I developed:
- A calming visual identity (logo, colors, typography) blending professionalism with warmth.
- UX/UI wireframes and app screens in Figma, designed for intuitive navigation.
- Marketing materials including social media graphics and launch visuals to attract early adopters.
PetalPath demonstrates my approach to combining user-centered design with thoughtful branding to create digital experiences that feel emotionally supportive and easy to navigate. The project highlights my ability to move from research and strategy through visual identity, interface design, and product thinking.
While completing the Google UX Design Professional Certificate, I wanted to explore an area that felt personally meaningful. Mental health and emotional well-being have become central to the work I hope to do, making this project an opportunity to combine UX thinking with my background in strategic branding and visual design.
