Luminari Radiance Retreats
Wellness, Spiritual Retreats, Yoga Retreat
Luxury Yoga & Self-Discovery Retreat in Costa Rica
Goal: Create a soul-aligned visual identity and marketing suite to reflect the depth of the retreat experience, attract the right audience, and increase bookings.
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Brand Identity
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Retreat Collateral
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Social Media Assets,
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Landing Page Strategy
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Brand Identity Design
Print Design
Digital Design
Landing Page Design
Social Media Content Creation
Luminari Radiance Retreats was born out of a vision: to create a 7-day luxury yoga and self-inquiry experience nestled in the jungles of Costa Rica.
Led by founder and yoga teacher Alina Torres, the retreat promised deep personal transformation through yoga, breathwork, journaling, and nature immersion. However, despite the power of the program, Alina struggled to convey the value and emotional depth of the experience through her visuals.
Evoke Design Studio stepped in to create a full brand transformation — from visual identity to digital presence to physical retreat collateral.
1. Visual Identity:
We developed a sacred sunburst mandala symbol representing radiance, awakening, and inner light. Paired with soft but grounded typography, the new logo instantly elevated Alina’s brand presence.
A complete Brand Style Guide ensured consistency across digital and print.
2. Retreat Marketing Materials
We created a cohesive suite of branded assets to guide participants from discovery to arrival:
Retreat Sales Landing Page: Scroll-friendly user flow with sticky CTA buttons, testimonial carousel, and immersive imagery.
Instagram Launch Templates: Countdown graphics, value-focused posts, and Reels cover designs
Welcome Guide PDF (Pre-Retreat): Pack list, travel instructions, FAQ, intro to practices
On-Site Materials: Printed daily itinerary, name tags, intention cards, altar signage.
3. Booking & Onboarding Flow
To simplify the experience for both Alina and attendees, we helped structure the user journey:
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Direct path from Instagram > Landing page > Booking form
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Integrated a Dubsado form for intake and payment
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Setup an automated email welcome sequence with MailerLite
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