About Eva
For over 15 years, I built brands for industries defined by precision and performance — technology, engineering, manufacturing. The work was good. The craft was sharp. But somewhere along the way, I lost the thread of meaning.
My own experience with burnout — and a long, humbling journey through treatment-resistant depression — brought me into the world of somatic healing and transformational wellness. It changed the way I understood the body, the mind, and what it means to truly recover. It also changed what I wanted to build with my career.
I came to realize that the practitioners doing this work — the somatic therapists, the retreat leaders, the coaches guiding people through their most vulnerable moments — often show up with a gift that their branding simply doesn't reflect. Their websites feel generic. Their visual identity doesn't communicate the depth, the safety, or the integrity of what they actually offer.
That gap felt like mine to close.
Today, Evoke Design Studio exists at the intersection of strategic design and lived experience. I bring the same rigor I developed in demanding corporate environments — clarity, precision, professionalism — and apply it to brands that are doing work that genuinely matters.
If you're building a women's health brand, launching a longevity product, or creating a wellness experience and you know your work is valuable but your brand doesn't yet reflect it — I'd love to help you close that gap.
MY DESIGN PHILOSOPHY
The role design plays in transformational work
The people I work with are often holding space for profound change — helping others heal, grow, and reconnect with themselves. I believe the brands doing the most important work in women's health and wellness deserve the most credible, elevated presence — and that great design is one of the most powerful business investments a founder can make. Too often, wellness professionals are doing deeply meaningful work while their websites or branding fail to reflect the care and professionalism behind it. Design has the power to bridge that gap. My role is to translate the depth of your work into a visual presence that feels clear, trustworthy, and aligned with the experience you offer.
Your brand should feel like a relief to land on. When someone arrives on your website for the first time, they should feel a sense of calm and clarity — not confusion or overwhelm. Through thoughtful branding and intentional design, I help create spaces online that allow your work to be understood and trusted from the very first impression.
What I value in my work
Clarity
Design that helps people quickly understand what you offer and why it matters.
Calm
A visual presence that feels grounded, spacious, and intentional.
Credibility
Professional design that builds trust with the people you are meant to serve.
Who I Work With
I work with founders and brands who are serious about what they're building — and ready to invest in a visual presence that reflects it.
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Women's health founders and FemTech startups
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Longevity and healthy aging brands
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Supplement and wellness product companies
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Wellness hospitality — spas, resorts, and retreat businesses
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Mental health and integrative medicine practitioners
Portfolio
